Circle Line Downtown Launches New Marketing Campaign to Commence 2007 Season

New York, New York - What Moves You. It's not a question. It's a statement. Circle Line Downtown is what moves you—along the New York harbor, and deep within, as each little moment is amplified by beautiful surroundings.

“This year, Circle Line Downtown is focused on creating everlasting moments and emotional movements for our guests” comments J.B. Meyer, President of Circle Line Downtown. “Each cruise is an experience for families to view up-close the iconic and inspiring Lady Liberty with their child for the first or fiftieth time – and for long-time friends and new colleagues to get together and celebrate with the city skyline as their backdrop.” Marketing Manager of Circle Line Downtown, Colleen Morris further comments, “the launch of our What Moves You marketing campaign encapsulates the experience you will feel aboard Circle Line Downtown.”

For the 2007 season, Circle Line Downtown will be offering an improved collection of harbor cruises and specialty cruises, along with their new line of destination cruises. “We are segmenting our products in a different way this year by focusing on the consumer experience not the vessel amenities” comments Bill Buckley, General Manager of Circle Line Downtown. “Our customers already know the value of sailing on a luxury yacht with plush seating and mahogany bars. This year, we would like to convey the moments shared aboard our vessels to not only continue the commitment from our loyal consumers but to reach that new market who have yet to experience Circle Line Downtown.”

Circle Line Downtown’s harbor cruises for this 2007 season includes the one-hour sightseeing sail aboard our most luxurious vessel ZEPHYR; the 30-minute speed boat thrill ride SHARK; and the Downtown Liberty Cruise one-hour experience aboard the famous legacy ferry Miss New York. Each cruise is an experience of getting away—just far enough away—to create these countless, everlasting moments.

Circle Line Downtown’s spring & summer specialty cruises will include Wall Street’s favorite watering-hole Thursday Happy Hour on the Harbor. Straight up or on the rocks, every drink is on the water aboard our happy hour. And back by popular demand and featuring more of the famous club-mixes you desire, Saturday Night Dance Cruise will get you moving all right this spring. And make your own fireworks this year aboard our July 4th Cruise which promises a memorable night out on the water. Circle Line Downtown will also be extending its Comedy Cruise this summer featuring an array of gut-clenching NYC stand-up acts; and new this summer will be our Friday Night Jazz Cruise to sooth your weekday blues away while taking in the beautiful New York City surroundings.

Circle Line Downtown’s fall & winter specialty cruises will include the aesthetically-pleasing Fall Foliage Cruise which sails up the vibrant Hudson River Valley while highlighting local vintages with complimentary wine tastings. And just for families, Circle Line Downtown will continue its Fall Family Special, a seasonal discount offered aboard ZEPHYR’s one-hour harbor cruise. Circle Line Downtown also shares in the Christmas spirit, and provides festive Holiday Cruises with warm and inviting decks to view the city sights and majestic New York harbor.

Circle Line Downtown’s new line of destination cruises features the New York Yankee Ferry. It’s an ideal way to avoid the traffic and hassles of going to the game while enjoying the ride with a cold drink in hand, friends beside you and the New York sights all around. You’ll realize quickly that the ride to the game is part of the fun. We will also be offering the Sandy Hook Beach Express which provides a convenient and stress-free trip to this sun-drenched New Jersey seashore so you can purely concentrate on that summer tan.

Each moment you spend with Circle Line Downtown is sure to move you…in more ways than one. Circle Line Downtown’s specialty, destination and harbor cruises depart from South Street Seaport, Pier 16; and the Downtown Liberty Cruise departs from Battery Park, Slip 3. For reservations and information, visit www.circlelinedowntown.com or call 866-9CLINE1 (1.866.925.4631). Group rates are available for 15+ for all cruises.

Branded as CIRCLE LINE DOWNTOWN in the global tourism community, the official name for the company is Circle Line Harbor Cruises, LLC, a wholly owned subsidiary of Circle Line-Statue of Liberty Ferry, Inc.. The companies are owned and operated by third generation members of the original family who founded the company.

Established in 1953, Circle Line-Statue of Liberty Ferry, an authorized concessionaire of the Statue of Liberty National Monument, National Park Service, and Department of the Interior, has provided safe passage to millions of international and domestic visitors with access to the Statue of Liberty National Monument and Ellis Island Immigration Museum. For schedule and ticket information please visit www.STATUERESERVATIONS.com or call 866-STATUE4.

Established in 2003, Circle Line Harbor Cruises provides harbor cruises, special events, and private charters aboard the luxury yacht ZEPHYR; catamaran vessel PATRIOT; and thrill rides on our speedboat SHARK. All vessels depart from the historic South Street Seaport’s Pier 16. Circle Line Harbor Cruises also operates the Downtown Liberty Cruise aboard the famous legacy ferry, MISS NEW YORK, departing from Battery Park, Slip 3. For schedule and ticket information please visit www.CIRCLELINEDOWNTOWN.com or call 866-9CLINE1.

For media inquiries, please contact:

Tracey Henry
Type A Media
212-226-3175 (P)
212-226-3978 (F)
tracey@type-a-media.com